Galleria Borghese is increasing the number of tickets available per time slot by 20% and is introducing a new entrance system. Visitors will be able to enter every hour (the visit lasts two hours and reservations are compulsory), in a continuous flow that facilitates the fluidity of the visit and improves the overall experience.
This new method, which is inaugurated after studies, investigations and experimentations, is the result of a collaboration with the Institute for Calculus Applications “Mauro Picone” of the National Research Council, as part of a long history of studies on the behaviour of crowds. The advantages are many and varied: considerably reducing queues at the museum ticket office and entrance, as well as at all related services (bookshop and cloakroom), and improving the level of conservation of the works.
The project is based upon intense experimentation that has been conducted over the last few months, but which began with a survey conducted some time ago on a sample of visitors at the Gallery using a system of Bluetooth receivers, located in all the rooms on both floors of the Museum. These devices were capable of receiving the signal from Beacon transmitters which had been distributed to visitors. The data collected made it possible to build a simulator capable of reproducing the movements of visitors, the length of time they spent in each room and the most popular routes; to verify the visiting times and use an algorithm to identify the optimal values for all the parameters in order to maximise the number of visitors per day, while avoiding overcrowding in each room and the closing of shifts every two hours, as was the case until now, in compliance with security measures.
Furthermore, this new system decreases the thermo-hygrometric fluctuations due to the closing and opening of the museum between shifts; minimising even slight variations in the microclimate of the museum rooms, which are already under constant control, thus contributing to better conservation of the works and rooms.
Finally, the new admission system, by reducing queues at the entrance, may help to combat the phenomenon of overpriced tickets being sold through the “queue-jumping” service.
The crowd dynamics research team is led by Emiliano Cristiani (CNR-IAC) with, among the main collaborators, Alessandro Corbetta (Eindhoven University of Technology), Sara Suriano (Sapienza University of Rome), Elia Onofri (Università Roma Tre & CNR-IAC) and Pietro Centorrino (Sapienza University of Rome).
The visit lasts 2 hours and booking is compulsory at this link or by calling 06 32810 (Monday-Friday 9.30am-6pm).